👋 Hi, I’m Karl

And yes, that is a mini Stanley Cup. You can take the kid out of Canada but not Canada out of the kid…

I was born in Toronto, moved to Oregon for my MBA, helped launch adidas’ U.S. sports division and then spent 6 years building the Nike and Jordan brands in Europe before returning States-side with my family and two young boys to take on new challenges transforming iconic properties and gaming brands. My career goal has been to find synergies across a global passion for sport, culture and innovation. Namely with the likes of Nike, Adidas, Xbox, NBA, Real Madrid, Microsoft and others.

For the last 20 years, I’ve transformed global brands, connecting with consumers & creating new growth. With 12 years client-side and 8 years agency-side, I’m uniquely able to understand both worlds and bring them together for the best work possible.

A dual Canadian & Irish citizen who is a disruptive, yet strategic thinker, I’m a passionate storyteller... curious, optimistic, motivated by big ideas & always inspired by risk.

I’m at my best in dynamic diverse teams where everyone is dedicated to delivering game-changing results and the best ideas win.I've been lucky enough to work within some of the world's most iconic brands and great teammates with marketing and strategy for FIFA World Cups, Olympic Games, record breaking product launches and other shenanigans.

My passion for Sport has now evolved to grassroots and sustainability as a club board member for Portland Youth Soccer Association, one of the largest in the nation creating a culture of soccer and sportsmanship through youth participation, education and play.

In 2023, it is clear.

Sport is the single most unique industry to impact change locally, regionally and globally for kids and our climate emergency. This is the decade to create some serious contributions to our future by harnessing consumer’s passion for Sport.

So whether it be your brand, your client, a future client or just to discuss how we can come together, I’d be happy to chat about your latest opportunities.

Please reach out to find a time to connect here