"Remember to look up at the stars and not down at your feet. Try to make sense of what you see and wonder about what makes the universe exist".
- Stephen Hawking
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Brand Strategy
Why more events should be phone-free like The Masters.
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Partnership Strategy
7 Sports Industry Dream-Collabs I’d Love to See.
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Creative / Ad Strategy
Three lessons from the last 25 years of World Cup marketing
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Activation Strategy
Where Are We With the Winter Olympics?
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"It pays to take the gig"
The Day I Tracked Tiger
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"How I Fell In Love with The World Cup, and what it means for 2026"
In June 1994, I sat with my dad in the scorching 110F Orlando midday heat behind an 8-foot wide sombrero to watch Ireland lose 2-1 to Mexico.
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"It turns out that a blank shoe is a missed opportunity."
What brands can learn from my 8-year-old