The next 5 years will see the fastest growth in a Generation for consumer interest and demand for Sport and their brand partners to do more good.
Fact #1
For the first time in 30 years, the U.S. will host the two biggest sporting events on the planet - the FIFA Men’s World Cup (2026) and LA Summer Olympics (2028)
Fact #2
Nike’s fastest growth in history came the last time this occurred (1994-1996)
Fact #3
Global GenZs -your most important consumer- are demanding more from brands this time around.
Will your org miss out, or offer new meaning leading up to this pivotal period that grows your brand and business equally.
4 reasons to get started today:
Unprecedented Growth
With the 2026 FIFA Men’s World Cup and 2028 Summer Olympics coming to North America and LA respectively, this period will see the fastest growth in a Generation for consumer interest, demand and business for sport culture and associated brands.
A Fresh Legacy
With minimal infrastructure investment, the legacy of 2026 will rise above Russia 2018 & Qatar 2022 and very much be positive for people and planet - not only profit. By reimagining fan experiences that are inclusive, innovative, inspiring and most of all - sustainable for the Next Generation.
Make New Meaning
In early 2023, FIFA announced a new rule allowing Host Cities to sell partnerships, thus growing the potential with hyper-local, diverse and regional organizations for the first time ever.
Think Global, But Act Local
Not only is the FIFA World Cup 2026 expanding to 48 countries, bringing many new global tourists to your front step, it will also be America’s 250th Anniversary meaning patriotism in the U.S. will be at an all time high.
Don’t wait.
The journey to 2026 starts in the summer of 2023. Taking advantage means starting your fan journey well before the World is watching.
How we can help starting right away:
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Understand Your Fan (Report)
WHAT YOU GET:
DECODER - THE LARGEST COLLECTION SPORTS-SPECIFIC FAN INSIGHTS IN NORTH AMERICA
TAILORED DATA FOR YOUR ORG ON FAN ENGAGEMENT AND FAN BASE GROWTH
STRATEGY FOR NEW PARTNER & MARKET IDENTIFICATION
STRATEGY FOR FAN-DRIVEN STORYTELLING TERRITORIES
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Sponsor Identification (Single Session)
WHAT YOU GET:
DECODER FAN INSIGHTS - NORTH AMERICAN KEY LEARNINGS AND BEST PRACTICES
FAN AVIDITY, SPONSOR RECEPTIVITY,
MEDIA CONSUMPTION (TAILORED TO YOU)STRATEGIC SPONSOR INTEGRATION AND FAN-DRIVEN OPPORTUNITIED
INVITE UP TO 10 TEAMMATES
2 PREP CALL + FINAL RECOMMENDATION
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Business & Brand Go-To-Market (Workshop)
WHAT YOU GET:
DECODER FAN INSIGHTS - LOCALIZED FIFA FAN SEGMENTATION & DISCOVERY
PARTNER IDENTIFICATION AND STORYTELLING DEVELOPMENT BASED ON ORG NEEDS
INTEGRATION WITH YOUR STRATEGY, GOALS AND ORG NEEDS
INITIAL GO-TO-MARKET PLAN TO MAXIMIZE ROI AND FAN IMPACT OVER THE NEXT 3 YEARS
3 PREP CALLS + FINAL RECOMMENDATIONS TO GROW BUSINESS & BRAND
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Embedded Insights & Strategy Engagement
WHAT YOU GET:
MONTHLY DECODER FAN INSIGHTS & SPONSORSHIP EFFECTIVENESS TRACKING
ONGOING FAN-INSIGHTS TO SUPPORT SALES AND MARKETING TEAMS
FAN CONCEPT TESTING
STRATEGIC STORYTELLING & ACTIVATION DEVELOPMENT
Why work with us?
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Fast
QUICK TURN INSIGHTS GET YOUR TEAM ON THE RIGHT TRACK FASTER
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Nimble
OWNER & CEO, KARL KEATING LEADS WORK DIRECTLY WITH YOUR TEAM
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Expertise
HAVE LED THE STRONGEST BRANDS IN SPORT ACROSS 11 COUNTRIES - NIKE, ADIDAS, THE MASTERS, WIMBLEDON AND REAL MADRID
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Passion
A FAN AT THREE WORLD CUPS - BUT BRINGS A BRAND PERSPECTIVE OUTSIDE THE SPORT